The recent "Live It" campaign initiated by Associated Students is now entering its second month at San Diego State. The year-long campaign was launched earlier this semester as part of an effort to increase awareness of the functions of A.S. on campus.
One of the essential purposes of the "Live It" campaign is to bolster student pride through awareness and participation with the facilities of A.S., which students help to subsidize.
Each semester, as part of tuition fees, approximately $15 per student is entrusted to A.S. This money is used to fund a variety of recreational and educational opportunities for SDSU students including Mission Bay Aquatic Center, Aztec Center, Aztec Recreation Center, partially the Cross-Cultural center and Cox Arena.
"You should get your money's worth" A.S. President Chris Manigault said. "You should get involved in (campus activities).
"This is your opportunity and gateway to success."
In the past, A.S. has attempted numerous minor campaigns with similar goals to get students involved in activities on campus. None of the past campaigns continued longer than a week, in contrast to the "Live It" campaign, which is supposed to last all year.
"I don't think a lot of students make the link between what Associated Students is actually providing for them," said A.S. Vice-President of External Affairs LaToya Jarrett.
In the campaign, A.S. hopes to find a way to connect with a large part of the student body.
"There are 30,000 students (at SDSU)," Manigault said. "We can't reach 30,000 students in a week."
Some of the events planned for the "Live It" campaign have already taken place. A.S. organized a back-to-school dance, which took place immediately after classes began this semester on Aug. 29.
Other events being planned for this year include a movie night to take place on Scripps lawn as well as a project next semester tentatively referred to as "AzFest."
Consisting of a week of programmed events and potentially taking place in Cox Arena, "AzFest" would end the "Live It" campaign near the closing of the 2005-06 school year.
While the project is still in its early stages of development, "AzFest" would somewhat resemble UCSD's annual "Sun God" festival.
"(It would be) a big event that just shows a lot of pride on campus and people (would) know that Associated Students put it on," Manigault said.
Whether the "Live It" campaign will live up to its high expectations is yet to be seen. As it is still getting off the ground, some students are disappointed at the lack of publicity the campaign has on campus.
"I'm not happy about it because I don't even know what it is," public relations junior Rachel Stich said.
Upcoming "Live It" campaign events include a visit to SDSU by San Diego mayoral candidate, Donna Frye on Oct. 13 at 11:30 a.m. to 12:30 p.m. in Montezuma Hall, where she will entertain questions and comments from students about the Paseo Project and the connection between SDSU and city council.
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